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McCain Foods GmbH

  • Unternehmenssitz: Wien
  • Größe: Klein
  • Sparte: Handel
  • www.mccain.at
  • Kurzdarstellung des Unternehmens
  • Die Bedeutung von CSR/Nachhaltige Entwicklung für das Unternehmen
  • Aktivitäten und Maßnahmen im Bereich CSR und Nachhaltigkeit
  • Zuständig für CSR im Unternehmen?
  • Nachhaltigkeitsrubrik auf der Unternehmenswebseite
  • Kommunikation mit den Anspruchsgruppen

McCain Foods GmbH

Kurzdarstellung des Unternehmens

McCain Foods is the world’s largest manufacturer of frozen French fries and potato specialities. A privately owned company based in Canada, McCain generates annual sales of CAD $8.5 billion, employs 20,000 people and operates 51 production facilities on six continents. The company’s products can be found in restaurants and retail stores and outlets in more than 160 countries and we work with 3200 grower-partners worldwide. In 1957, the four McCain brothers founded McCain Foods in their hometown of Florenceville, New Brunswick, Canada. Pioneers of the world's first frozen French fry, they went on to build a multi-billion dollar, global food manufacturing business. To this day, McCain Foods remains a family owned and operated business: strong family values drive our business and encourage everyone at McCain to be authentic, committed and trusted professionals.

 

Die Bedeutung von CSR/Nachhaltige Entwicklung für das Unternehmen

WE BELIEVE IN SUSTAINABLE GROWTH!

The McCain brothers founded our company on a simple philosophy - good ethics is good business. It still guides us today and it is what we mean when we say, ‘Be Good. Do Good.’ BGDG is our Corporate Social Responsibility standards and our filter of how we do business.

Within our BGDG values there are five pillars:

  • Good Agriculture
  • Good Operations
  • Good Food
  • Good Company
  • Good Partner

 

Good Agriculture means procuring potatoes with a minimum impact on the environment;

 

Good Operations means minimizing the environmental impact of our manufacturing facilities;

 

Good Food ensures that our branded products meet our nutritional guidelines and share the goodness of the potato story with all;

 

Good Company means guaranteeing optimal working conditions while allowing our employees to grow and develop;

 

Good Partner means creating win-win partnerships to relieve hunger and poverty in communities in which we operate.

We believe in social businesses, companies that have an alternative business model based on the principles of shared value. All profits are reinvested in the development of the model allowing the social business to enlarge its social mission and to reinforce its environmental and social impact. Some examples of social business co-created by McCain are Campo Vivo in Colombia, BON et Bien in France, Karpos Frontidas in Greece.

Aktivitäten und Maßnahmen im Bereich CSR und Nachhaltigkeit

At McCain, we believe in co-creation, and seek out opportunities to work with our partners to benefit the communities in which we operate.

Here are some examples of our social businesses.

 

Campo Vivo: Campo Vivo is a co-creation of McCain and Nobel Peace Prize Laureate, Muhammad Yunus which benefits underprivileged farming families in Une (Colombia) to grow potato, carrot and pea crops. The social business purchases the crops from the growers at a fair price and a Cultivation Centre of Excellence provides training and support to the growers. Today this approach has allowed to get out of poverty 366 families and more than 2.200 people direct and indirect.

 

BON et Bien: B&B is a joint project between three private partners (McCain, supermarket chain Leclerc and employment office Randstad) and two civic society partners (Banques Alimentaires, the Food banks of France, and GAPPI, the French potato growers association), and is based in Northern France. B&B collects left-over vegetables from regional farmers: these vegetables, not limited to potatoes, are transformed into a range of soups and sold at local Leclerc stores as well as fast casual restaurant outlets ; also B&B employees are previously long-term unemployed people, and receive skills-training and social support as well as coaching towards new sustainable job opportunities via Randstad’s network and expertise. The results up to today are over 50 tons of vegetables recuperated and 11 people employed, formed and re-injected in the labor market.

 

Karpos Frontidas: meaning ‘Produce of Care’, KF is a multi-stakeholder partnership (including McCain, Alpha Beta, Stavros Niarchos Fondation, BASF, American Farm School of Thessaloniki and Piraeus Bank) created to improve the livelihoods of small potato farmers in Notia, a small village in the north of Greece. The social business provides each of the 20 farmers that are part of the project with certified seeds, optimum infrastructure, strong technological know-how, financial liquidity and training in good agricultural practices according to the principles of sustainable agriculture. The result: a high quality, fresh potato product, developed with a sound social mission, and sold in over 250 Alpha Beta stores (part of the Delhaize Group) across the country.

 

Other collaborations:

In 2016, McCain, GAPPI, and the Food banks of France launched a project to create millions of meals to benefit those in need. Our French grower-partners donate raw potato, which we then transform into flakes at our production site in Bethune, France. The flakes are packaged into boxes of 500g under a private label brand and distributed to people in need via the food banks networks. Over the course of three years, our growers will donate approximately 1100T of raw potatoes which will be transformed by us into 188T of flakes. Concretely, six million meals will be created as a result of this project, responding to one of the basic fundamental needs of people in France.

Zuständig für CSR im Unternehmen?

Vice President

Nachhaltigkeitsrubrik auf der Unternehmenswebseite

http://www.mccain.com/ (Global website); https://www.mccain.fr/nos-engagements; http://mccain.begooddogood.fr/ (French blog on Be Good Do Good)

Kommunikation mit den Anspruchsgruppen

BGDG blog/twitter for stakeholder engagement (though not all content is specific to McCain). The blog is only in French, but it shows our ability to produce original content and our engagement with various CSR-focused topics;
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