CGBE Lectures: Activists and CSR Managers

Prof. Dr. Frank de Bakker ist Professor für Corporate Social Responsibility an der IÉSEG School of Management in Frankreich. Herr Prof. Dr. de Bakker wird einen Vortrag zum Thema Getting CSR Going: Activists and CSR Managers halten. 

Abstract
When we discuss CSR, we often look at organizations as a whole. In my research I focus on what sets CSR in motion, highlighting the role of activists and CSR managers and combining insights from institutional theory, social movement studies and stakeholder theory. In doing so, I am particularly interested in examining interactions between activist groups and business firms on issues of corporate social responsibility.

In this presentation I will give a flavor of both these interactions, looking at how activism can influence corporate social change activities: what tactics and strategies do they use, and why? Then, based on a recent study, I discuss how CSR managers, operating as ‘issue sellers’ within their organizations operate: how do they perceive themselves and their organizational roles; how does this motivate them to engage in selling social issues and how do these perceptions influence the strategies these issue sellers employ? These findings shed new light on the motivation, aspirations and strategies of issue sellers.

Die Veranstaltung ist kostenlos und findet in Englischer Sprache statt. 

Zur Anmeldung geht es hier.

Weitere Informationen zu den CGBE Lectures finden Sie hier: http://www.ccgbe.at/cgbe-lectures/